Privacy Policy

1. Introduction

Welcome to Catchment ("we," "our," or "us"), operated by Echovia. We are committed to protecting your privacy and ensuring the security of your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, use our site intelligence platform, and use our mobile application ("Catchment" for Android and iOS).

2. Information We Collect

We collect information that you provide directly to us, including:

• Personal contact information (name, email address, company name) when you request access or a demo.
• Business data (portfolio size, store locations) provided during the onboarding process.
• Usage data and analytics regarding your interactions with our platform.

Mobile Application Data

When you use our mobile application, we may additionally collect:

• Camera & Photos: With your permission, the app accesses your device camera and photo library to capture and attach site assessment photographs. Photos are stored locally on your device and uploaded to our servers only when you choose to submit an assessment.
• Location Data: With your permission, the app collects your device's GPS coordinates to geotag site photos and assessments. Location data is only collected while you are actively using the app.
• Local Storage: Assessment data (site details, ratings, notes, competitor observations) is stored locally on your device using encrypted storage until you choose to upload it.
• Authentication Credentials: Login tokens are stored securely on your device using platform-native secure storage (iOS Keychain / Android Keystore).

3. How We Use Your Information

We use the collected information for the following purposes:

• To provide, operate, and maintain our site intelligence and field assessment services.
• To improve, personalize, and expand our platform's capabilities.
• To communicate with you, including for customer service, updates, and marketing (which you can opt-out of).
• To process transactions and manage your account.
• To geotag and organize site assessment data for analysis.

4. Data Sharing

We do not sell your personal information. We may share data with:

• Your organization's authorized users (assessment data is shared within your company's account).
• Cloud service providers who host our infrastructure (Azure, Vercel), under strict data processing agreements.
• Law enforcement or regulatory bodies, if required by applicable law.

5. Data Retention

We retain your data for as long as your account is active or as needed to provide our services. Assessment data, including photos and location information, is retained for the duration of your organization's subscription. You may request deletion of your data at any time by contacting us.

6. Data Security

We implement appropriate technical and organizational security measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. This includes encrypted local storage on mobile devices, secure API communications over HTTPS, and platform-native credential storage. However, no data transmission over the Internet can be guaranteed to be 100% secure.

7. Your Rights

Depending on your jurisdiction, you may have the right to:

• Access, correct, or delete your personal data.
• Withdraw consent for camera, photo library, or location access at any time through your device settings.
• Request a copy of your data in a portable format.
• Object to processing of your personal data.

8. Children's Privacy

Our services are not directed to individuals under the age of 18. We do not knowingly collect personal information from children.

9. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of any changes by posting the new policy on this page and updating the "Last Updated" date.

10. Contact Us

If you have any questions about this Privacy Policy, please contact us at: